Huge is no stranger to working with big ideas. The digital agency shares that it “creates products and experiences that grow ambitious brands,” including clients like Google, M&M’S, LEGO, TEZOS, Adobe, and more. It only makes sense that the environment where innovative and bold ideas come to life matches the agency’s ethos for pushing boundaries and redefining what’s possible. With their new headquarters in Brooklyn’s Navy Yard, Huge worked with Gensler to design not just an office space, but a creative playground – one where their industry-leading talents can continue to generate exciting concepts and collaborations that propel brands even further.
Huge occupies that top two tenant floors of the Dock 72 building on Brooklyn’s waterfront. Gensler collaborated with the agency’s in-house facility, Huge Habitats, to create a new office space that embodies the brand. This meant that to align with what the company represents, the headquarters needed to be flexible, adaptable, forward-thinking, and future-focused.
You won’t find an abundance of rectangular desks, isolating cubicles, or endless rows of workstations. Only circular-shaped tables outfit the space to encourage inclusivity and collaboration. The furniture can be easily reconfigured to match the user preferences, as well as work needs for a particular team or project. Vignettes to spotlight current clients and brands can be found with bespoke furnishings and lighting. In line with their values regarding sustainability, 575 items were repurposed and incorporated into the space. After its completion, the project earned Fitwel 2 Stars, certifying the office’s commitment to health and well-being, and LEED Silver, an indication of Huge’s commitment to environmental stewardship.
Huge knows that the future has yet to be written by its talented team and the possibilities are endless for its clients. Now, it has the office to support those endeavors.
To learn more about Huge visit hugeinc.com. And to see more of Gensler’s work find their portfolio at gensler.com.
Photography by Rafael Gamo, courtesy of Gensler.
