Skift Take
Blue-collar workers need more places to sleep while traveling for jobs. That’s because the U.S. government wants to fix bridges and other infrastructure, while Amazon and other tech giants want to build data centers to support AI usage. Hotel companies stand to gain.
Hotel companies continue to gear up for a surge in demand from workers wearing hardhats as more than $1 trillion in public and private infrastructure spending is set to fuel years of U.S. construction projects.
An expected influx of traveling workers is reshaping the maps where hotel groups plan to open properties. To capitalize on this trend, some hotel groups have added extended-stay and budget brands.
Driving the news:
- Federal spending In August 2022, the U.S. set aside about $1 trillion over a decade to spend on fixing bridges, roads, and dams. So far, only 4% of infrastructure money has been spent, according to Wyndham executives.
- AI-driven spending: Another piece of recent federal legislation, the Chips Act, is credited with kickstarting an investment boom. U.S. and foreign manufacturers have unveiled plans to build dozens of chip factories and supporting facilities that may be worth more than $220 billion in investment, according to the Semiconductor Industry Association.
Hotel groups may benefit
Major hotel chains already report increased bookings from construction crews and other workers â a trend they expect to accelerate.
- Wyndham, Choice Hotels, and BWH Group (the company behind Best Western) are particularly well-positioned, with thousands of properties near highway exits that could be close to construction sites.
- These companies are actively courting construction and logistics firms through corporate booking channels.
- Wyndham last week opened its first property in its Echo Suites Extended Stay by Wyndham brand. On its first day, two guests checked in with reservations set to last for seven months. The hotel group calls it its fastest-growing new brand, with 270 properties in the pipeline after a year-and-a-half of marketing it to owners.
- The impact of infrastructure spending has a roughly $150 million incremental royalty value to Wyndham every year, according to a report by Truist Securities analysts Patrick Scholes and Gregory Miller. To put that in context, analysts covering Wyndham forecast that its fee revenues this year will be about $550 million.
What they’re saying
- “If we look at extended-stay occupancy, it’s up 12 points higher year-to-date than the rest of the industry,” said Wyndham president and CEO Geoff Ballotti in a CNBC interview on July 10.
- “This surge is real,” said Choice Hotels CEO Pat Pacious, noting expansion in “middle class, small business, construction, logistics” verticals.
- Choice Hotels has seen an over 50% jump in workforce travel accounts it services since 2019.
Between the lines
This shift is leading hotel groups to adapt their offerings.
- Steps include adjusting meal service times to accommodate night-shift workers.
- Keeping amenities simple to reduce the minutes needed for housekeepers to clean guestrooms, containing a labor cost for hotel operators.
What to watch
- Roughly a third of the construction pipeline for hotels in the U.S. is extended-stay projects, or roughly 30% of planned rooms, according to Lodging Econometrics.
- It’s uncertain whether the surge in infrastructure spending will lead to lasting growth. Some hotel group executives have said these hotels will not dry up on demand after infrastructure projects in the local markets are complete and that the infrastructure spend would not be impacted even if there is new administration in the White House. But it’s unknown if their predictions will come true.
- Attendees of the Skift Global Forum in New York City in September will hear Wyndham president and CEO Geoff Ballotti speak more in detail on this opportunity for the hotel sector.
Accommodations Sector Stock Index Performance Year-to-Date
What am I looking at? The performance of hotels and short-term rental sector stocks within the ST200. The index includes companies publicly traded across global markets, including international and regional hotel brands, hotel REITs, hotel management companies, alternative accommodations, and timeshares.
The Skift Travel 200 (ST200)Â combines the financial performance of nearly 200 travel companies worth more than a trillion dollars into a single number. See more hotels and short-term rental financial sector performance.
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