Over his two-decade career, he has completed more than 3,000 deals.
“I have known Ryan for some time and am extremely excited to collaborate with SERHANT. in New Jersey, and expand its new development offering,” Southern said, referring to Ryan Serhant, the firm’s founder. “There is a real synergy between how we work, and how I serve my clients at the highest level.”
According to SERHANT., Southern is responsible for roughly 65% of all brownstone sales in downtown Jersey City and handles the bulk of new construction deals for buildings six stories or fewer.
He also reportedly holds records for the highest price per square foot for both a brownstone and a new development condo sale in the city — and currently represents the largest portfolio of new development condominiums in the area.
Southern brings extensive experience in the full lifecycle of new development projects, including involvement in zoning and approvals, unit mix planning, interior and exterior design, budgeting, amenities, branding, legal coordination and lending strategies.
In addition to his development work, Southern has played a significant role in institutional portfolio transitions. He was the only agent in Hudson County to successfully manage the wind-down of a large real estate investment trust (REIT), helping Dixon Advisory USA convert its REIT holdings into individually marketed retail sales, company leaders said.
SERHANT. leaders said the addition of Southern is part of a broader push to expand the company’s footprint beyond New York City.
The firm also recently entered the Phoenix market with the addition of a collection of brokerages that have closed more than $500 million in sales volume over the last 12 months.